B2C Ecommerce Channel
The Web Ecommerce Manager of a large US telecommunications provider needed to build their web channel from the ground up. IW undertook a multi-year, multi-stage project to build a high-functioning ecommerce team, introduce web analytics and usability tools, and redesign the user interface of the web channel. Our work took the company from virtually zero revenue to $7 million in a matter of months.
IW provided the following services for this client:
- Organizational Development
- Business Processes
- Requirements
- System Architecture
- Personas
- Wireframes
- UAT Plans and Testing
- Staff Planning
