"Big Data" can be overwhelming. Focus on what matters.
Personas, Customer Journey, Attribution and Engagement – These are the things your data should be telling you. Industrial Wisdom simplifies the creation of these, and other, essential metrics so marketing, sales, and finance can drive better customer experiences.
Essential customer insight metrics
in an easy to use dashboard
Identify different types of customers based on behavioral and demographic attributes
Customer Lifetime Value
Provide insight into the lifetime value of different types of customers and how to increase profitability
Clear visualizations and explanations of most common customer journeys and timelines to purchase
Don't see what you need? We regularly create custom metrics for specific needs
Know how channels drive awareness, consideration, and purchase -- and value them accurately
Visitor Engagement Scoring
Tie marketing spend to important points in the customer lifecycle
Anticipate customer needs before they arise and know what to do next
Vizualize the conversations that are important to your customers and how to engage