Working with IW

We're not just an "agency."  We are digital product strategists, which means we engage with you at three levels; Product Strategy, Planning, and Implementation.

• Digital Product Strategy We absorb all the important aspects of your business- we talk to users (current and potential), study competition, and internalize your objectives and plans. We distill all this into an opportunity, sustainable differentiators, and features that will be implemented in the timeframe that makes the most sense.
• Planning and Operational Readiness A strategy without a plan is useless. Once we've settled on the product strategy, we work with you to outline the specific actions, responsibilities, technologies, and resources needed to turn strategy into execution.
• Implementation and Launch We can design it, build it, test it, and deploy it. Our capabilities span all of these activities. If you want to mix and match with your own team, we'll work with you to define how it all comes together.