"Big Data" can be overwhelming. Focus on what matters.
Personas, Customer Journey, Attribution and Engagement - These are the things your data should be telling you. Industrial Wisdom simplifies the creation of these, and other, essential metrics so marketing, sales, and finance can drive better customer experiences.
Essential customer insight metrics
in an easy to use dashboard
"Industrial Wisdom has been a great partner in helping us turn the years of separate ticketing, academy, online, and offline marketing data into insights about our audience that we have not had the time or deep data science expertise to do ourselves. Their approach works great for an organization like ours that needs an integrated view of our different audiences so we can understand how ticket sales, donations, retail sales, and academy participation affect our customers' long-term relationship with the Ballet."
Identify different types of customers based on behavioral and demographic attributes
Provide insight into the value of different types of customers and how to increase profitability
Clear visualizations and explanations of most common customer journeys and timelines to purchase
Don't see what you need? We regularly create custom metrics for specific needs
Know how channels drive awareness, consideration, and purchase -- and value them accurately
Visitor Engagement Scoring
Tie marketing spend to important points in the customer lifecycle
Anticipate customer needs before they arise and know what to do next
Vizualize the conversations that are important to your customers and how to engage